[Partner Introduction] Spreading Compassion Through Fun: The Diverse Initiatives of "Touristship"

Beyond the recently held event, the General Incorporated Association Touristship regularly rolls out a wide variety of unique and wonderful initiatives designed to foster a "mindset of care for one's travel destination" across society. Today, we would like to introduce some of their main activities!

①"Responsible Travel Guide" for Inbound International Tourists
「Touristship | Japan Travel Tips, Etiquette & Responsible Travel Guide」On the webpage titled "Touristship | Japan Travel Tips, Etiquette & Responsible Travel Guide," Japanese manners and etiquette are explained in clear, easy-to-understand English for overseas visitors.Rather than just listing rules like "taking your trash home" or "being mindful of cultural assets and residential areas," this guide is packed with positive tips to make travel even more enjoyable—such as supporting local culture ("Buy Local") and traveling hands-free ("Luggage Services").

② Approachable Illustrated Videos on TikTok The word "etiquette" or "manners" can sometimes sound a bit rigid or strict. To change this perception,Touristship’s official TikTok accountuses cute illustrations and animations to share the "Touristship mindset" in a way that is highly approachable, entertaining, and educational. It is full of creative touches designed to naturally engage the younger generation and audiences who might not typically encounter tourism-related issues.

③ Learning with a Smile! Nationwide "Destination Quiz Events" and "Certifications" The "Destination Quiz Event" is regularly held at famous sightseeing spots and major train stations across Japan (such as Kyoto Station). This event engages passing tourists with simple True/False (Yes/No) questions about local history and etiquette, and has successfully brought fun and learning to tens of thousands of participants nationwide so far. Furthermore, the"Touristship Test (Certification)"is available online and through other platforms for those who want to dive deeper into the concept. It is being taken not only by travelers but also by many businesses and professionals working in the tourism industry.

The greatest charm of Touristship lies in their approach: instead of simply restricting actions by saying "Don't do this" or "Prohibited," they create "fun mechanisms" that bring happiness to both travelers and local communities alike.

As a partner supporting sustainable tourism destination development, we at JARTA will continue to share and support these wonderful initiatives!

🔗 Links:

English Guide for Inbound Tourists【https://touristship.or.jp/】

Official TikTok【https://www.tiktok.com/@japan_about.touristship?is_from_webapp=1&sender_device=pc】

Touristship Test / Certification【https://tscert.com/】