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Tourism has the power to create movement (a lead path) for the public and tourists by attractiveness of the region. The attractiveness will turn to be products that are unique to the area, and that people want to acquire because it is there only not anywhere else. Unseen nature and scenery. A distinctive local lifestyle and culture… and so on. We research all aspects of the region to find the value which attracts people.  Also support local people to improve the senses to be able to perceive these values, too.
We will find the elements that make people want to “buy,” “see,” “experience,” etc., as regional characteristics, and combine these elements to develop and offer experiences of uniqueness of Japan.
The Regional Tourism Research Institute is a group of experts who will contribute to local communities by supporting development of these elements and attractive courses to improve visitors experience.