Travelife

Because it is an era of "individual travel planning,"
the responsibility of professionals who orchestrate travel is being questioned.

An era where anyone can freely put a trip together. Yet, the ones moving large volumes of tourists and fundamentally creating the "flow" of regional tourism are still professionals—the travel agencies.

Will we prioritize only business and efficiency, consuming communities in the blink of an eye, or will we protect them? The influence of travel agencies that design a journey from start to finish is far greater than we imagine, holding the key that shapes the future of tourist destinations.

“Travelife” is a set of rigorous guidelines that travel agencies should practice to protect precious regions. Moving beyond mere business. For professionals to change their mindset and become a shield that protects communities is the most powerful step toward connecting beloved tourist destinations worldwide to tomorrow.

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Travelife
本部（英語）

Line: Connecting the Dots to Weave a "Responsible Itinerary"
Weave a "Responsible Itinerary"

Bringing out the "Stories" of the Region

A sustainable standard for the travel industry, adopted by the world's finest.

Travelife is one of the world's largest international certification systems for sustainable tourism, specifically tailored for travel agencies and tour operators (travel planning and arrangement companies).

Born with the support of European travel associations (such as ANVR and ABTA),more than 1,500 travel agencies across over 160 countriesworldwide have now introduced this standard, taking on the challenge of designing sustainable travel.

Covering everything from office energy saving to local supply chains

The beauty of Travelife’s guidelines lies in the fact that they do not stop at superficial suggestions like "let's plan eco-friendly tours."

There areover 200 strict checklistsprepared, spanning from the management of the entire company to the stance of local partner enterprises.

Why engage with Travelife now?

── Balancing Sustainable Tourism with Enhanced Corporate Value

Sustainability initiatives are no longer just about Corporate Social Responsibility (CSR). Advancing through the Travelife certification process brings long-term growth and definitive competitiveness to a company.

Elevating Brand Value & Attracting Customers

A corporate stance that cares for the environment and society builds strong trust with both domestic and international travelers. By inspiring empathy, it drives repeat visits and helps acquire new customers.

Reducing Operating Costs & Increasing Efficiency

By thoroughly reducing office energy and water consumption, going paperless, and minimizing waste, companies can cut unnecessary operating costs and improve operational efficiency.

Expanding Financing & Investment Opportunities

Modern financial institutions and investors place a strict emphasis on a company’s ESG (Environmental, Social, and Governance) considerations. Meeting high sustainability standards is a major strength when seeking loans or investments.

Attracting & Retaining Top Talent
(Boosting Engagement)

Operating a sustainable business with clear social value fills staff with pride and boosts motivation. Consequently, this contributes to recruiting excellent talent and lowering turnover rates.

Risk Management & Business Continuity
(Sustainability)

In addition to strict legal compliance, reinforcing health and safety considerations reduces the risk of on-site accidents and troubles, solidifying corporate reliability.

Improving Long-Term Profitability

The synergy between a stronger brand, reduced costs, and an empowered workforce fundamentally elevates the company’s economic foundation over the medium to long term.

The Role of Tour Operators in Travelife

── Serving as the "Architects" Connecting Travelers, Regions, and Suppliers

Tour operators sit at the very center, connecting travelers, destinations, and local businesses. They prevent the distortions caused by business-first tours—such as overtourism, exploitation of local vendors, and the commercialization of culture—and practice sustainable tourism across five key areas with professional pride:

1. Sustainable Management Within the Company

Building a sustainable operational structure starting right under our own feet, including energy conservation in offices and branches, waste reduction, and fostering a comfortable work environment (fair working conditions).

2. Developing Sustainable Travel Products

From the very stage of planning and designing travel products, actively choosing accommodations, experience programs, and eco-friendly transportation that care for the environment and local communities to create "responsible travel" that does not harm the region.

3. Collaboration with Suppliers (Partner Companies)

Establishing fair and healthy relationships with partners such as hotels, transportation operators, and local guides. Through information sharing and training, we elevate sustainability efforts across the entire supply chain. We support a system where fair profits remain in the region without forcing excessive cost cuts.

Strong Partnership with Local Communities & Destinations

Engaging in deep dialogue with local governments, DMCs, residents, and NGOs to support the medium- to long-term development of tourist destinations through business, while protecting their delicate natural environments and traditional cultures.

Engaging Travelers & Transforming Mindsets

Creating a framework to correctly communicate local rules, culture, and etiquette to travelers beforehand. Transforming travelers from "mere consumers" into "fans who respect the region," en

Sustainable tourism is "something we build together."

The realization of sustainable tourism cannot be achieved by a travel company alone. It becomes possible only when local governments, tourism businesses, regional residents, and the travelers themselves who love to journey hold hands and cooperate.

For the travel companies standing at the center of it all to introduce Travelife indicators and become an intentional shield—this is the most certain and smart investment in the future to ensure you continue to be sent out to the places you love as a "welcomed traveler."

【Voices we want you to deliver together】

At JARTA, we are making a “Sustainable Declaration” to create the future together not only with operators but with all people who love travel and the world.

“I want to leave the beloved towns I visit just as beautiful tomorrow without change.” Instead of leaving that thought entirely to someone else, why not declare it to the world in your own words?

Your small signature will become a large driving force that changes the future of tourism from now on. Please deliver your voice to us as a fellow companion of sustainable travel.