Creating a world where tourism brings joy to both travelers and local communities
Click on each logo to visit the official page (or detailed information page) for that certification.
Protecting Our Communities Now — Before They Are Consumed by Tourism.
Japan Alliance of Responsible Travel Agencies (JARTA): Practicing Sustainable Tourism
With the rapid surge in inbound tourists and the rise of social media, tourism in Japan has reached a major turning point. Originally, local assets like nature and culture—the "Regional DNA"—should be unique and irreplaceable treasures passed down from our ancestors. However, the current reality often sees repetitive, unregulated crowd-gathering that rides on temporary trends...
Green Key, Travelife, and Blue Flag. The international standards handled by JARTA serve as a "bible for sustainable tourism destination management and community stewardship"—carefully thought out by the world, for the sake of our planet. Moving beyond mere ideals and slogans, we introduce JARTA's concrete approaches.
The "Point, Line, and Area"Approach: The Importance of Education and Fostering "Touristship"
