In recent years, attention toward sustainable initiatives has been growing rapidly among major online travel agencies (OTAs) and hotel chains worldwide.
The Mashu Lake Tourism Association (Regional DMO) is hosting a Sustainable Seminar to help businesses learn practical sustainable management based on the criteria of the international environmental certification "Green Key". Masaru Takayama, Representative Director of JARTA, will serve as the guest lecturer.
If you are a lodging, dining, or tourism business owner wondering where to start with sustainability, or looking to boost your guest acquisition while reducing operating costs, we warmly invite you to join us.
3 Key Highlights of the Seminar
- Balancing Guest Acquisition with Cost Reduction
Learn actionable strategies to cut facility running costs—such as reducing electricity, water utility expenses, and waste, or optimizing amenity management—without compromising guest comfort. Sustainable practices also serve as a powerful tool to strengthen your appeal and attract more visitors in today's market. - Tailored for All Scales: From Hotels to Campgrounds
The Green Key evaluation criteria are adaptable to various business scales and formats in Teshikaga, ranging from large hotels to pensions, small inns, and campgrounds. Discover practical checklists and implementation methods tailored to your scale that you can apply immediately. - Led by Masaru Takayama, Japan’s Leading Authority on Sustainable Tourism
Masaru Takayama (Representative Director of JARTA), a pioneer of sustainable tourism in Japan, will explain the updated Green Key program criteria introduced this October. Learn how to leverage the certification not just as a finish line, but as a stepping stone for future growth.
Event Overview
- Date & Time: Tuesday, December 1, 2025 | 10:00 AM – 4:00 PM (Registration opens at 9:30 AM)
- Please refrain from arriving late or leaving early.
- Venue: Mashu Tourism and Culture Center, Audiovisual Room (3-3-1 Mashu, Teshikaga-cho, Kawakami-gun, Hokkaido / TEL: 015-482-1811）
- Admission: Free (Advance registration required)
- Capacity: Around 20 participants
- Target Audience: Accommodation providers, food & beverage operators, tourism facility operators, tourism stakeholders, and local residents.
Application Method
If you wish to participate, please apply by Friday, November 27, using the link below.
- Organizer: Mashu Lake Tourism Association (Regional DMO)
- Note: This project is implemented with support from the Hokkaido Tourism Organization’s "FY2026 Companion-Support Regional Tourism Competency Enhancement Project (Sustainable Category)." The seminar operations are commissioned by the Mashu Lake Tourism Association to TESHI-COLOR.
For more details, please check the flyer below.
Please also check the official HP for more information.
