[Media] JARTA board member Suguru Takayama was featured in the Kankou Keizai Shimbun (Tourism Economic Newspaper).

In this feature, he discusses the importance of education for creating "sustainable tourist destinations" and JARTA's promoted "point, line, and area" initiative.

Solving challenges in tourist destinations requires a mindset of "agreeing with and walking alongside these activities," just as much as excellent strategies and mechanisms. Not only passing on these concepts to the next generation, but also having those of us currently active continuously reaffirm this awareness, is key to protecting tourist destinations and sustaining our activities.

This is a very important perspective when considering the future of sustainable tourism.

Please take a look.

【VOICE】ローインパクトの観光振興が重要 一般社団法人JARTA 代表取締役高山傑氏

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