{"id":2664,"date":"2026-10-02T13:57:18","date_gmt":"2026-10-02T04:57:18","guid":{"rendered":"https:\/\/jarta.org\/?p=2664"},"modified":"2026-10-02T13:57:19","modified_gmt":"2026-10-02T04:57:19","slug":"masaru-takayama-who-gets-to-shape-a-destination","status":"publish","type":"post","link":"https:\/\/jarta.org\/en\/masaru-takayama-who-gets-to-shape-a-destination\/","title":{"rendered":"[Media Feature] Interview Published: \"Masaru Takayama: Who Gets to Shape a Destination?\""},"content":{"rendered":"<p class=\"wp-block-paragraph\">We are pleased to announce that an article featuring Masaru Takayama, Board Director of JARTA (Japan Alliance of Responsible Travel Agencies), titled \"Masaru Takayama: Who Gets to Shape a Destination?\" has been published.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Article Overview<sup><\/sup><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Centered around the question \"Who gets to shape a destination?\", the article explores the fundamental roles that local communities, businesses, and travelers must play, as well as the core principles of building sustainable destinations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Highlights<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Community-Centered Destination Management<\/strong> <br>Emphasizes the importance of empowering local residents and communities\u2014the custodians of local history and daily living spaces\u2014to actively shape the vision for their destinations, rather than letting development pressure or short-term tourism trends take over.<\/li>\n\n\n\n<li><strong>Co-Creating Responsible Tourism<\/strong><br>Focuses on collaborative approaches where local communities, travel providers, and visitors all exercise mindfulness to balance environmental protection with local economic benefits.<\/li>\n\n\n\n<li><strong>Global Standards and Local Practice<\/strong> <br>Discusses practical ways to promote sustainable tourism in line with global benchmarks (such as the GSTC criteria), drawing on initiatives from the Asian Ecotourism Network (AEN) and JARTA.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can read the full article in English via the link below:<\/p>\n\n\n\n<ul class=\"swell-block-linkList is-style-default\">\n<li class=\"swell-block-linkList__item\"><a class=\"swell-block-linkList__link\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"swl-svg-arrowCircleRight swell-block-linkList__icon -left\" width=\"1em\" height=\"1em\" viewbox=\"0 0 48 48\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M24 45C12.4 45 3 35.6 3 24S12.4 3 24 3s21 9.4 21 21-9.4 21-21 21zm0-39C14.1 6 6 14.1 6 24s8.1 18 18 18 18-8.1 18-18S33.9 6 24 6z\" \/><path d=\"m34.3 22.9-8.8-8.8c-.6-.6-1.5-.6-2.1 0s-.6 1.5 0 2.1l6.3 6.3H14.8c-.8 0-1.5.7-1.5 1.5s.7 1.5 1.5 1.5h14.8l-6.3 6.3c-.6.6-.6 1.5 0 2.1s1.5.6 2.1 0l8.8-8.8c.7-.6.7-1.6.1-2.2z\" \/><\/svg><span class=\"swell-block-linkList__text\"><a href=\"https:\/\/www.traveldailynews.asia\/column\/articles\/masaru-takayama-who-gets-to-shape-a-destination\/\">Masaru Takayama: Who Gets to Shape a Destination?<\/a><\/span><\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u4e00\u822c\u793e\u56e3\u6cd5\u4ebaJARTA\u306e\u7406\u4e8b\u9ad8\u5c71\u304c\u53d6\u308a\u4e0a\u3052\u3089\u308c\u305f\u8a18\u4e8b\u300cMasaru Takayama: Who Gets to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":"","vk-ltc-link":"","vk-ltc-target":""},"categories":[1,18,8],"tags":[],"class_list":["post-2664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-news","category-media"],"_links":{"self":[{"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/posts\/2664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/comments?post=2664"}],"version-history":[{"count":3,"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/posts\/2664\/revisions"}],"predecessor-version":[{"id":2667,"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/posts\/2664\/revisions\/2667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/media\/2054"}],"wp:attachment":[{"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/media?parent=2664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/categories?post=2664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/tags?post=2664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}