{"id":2117,"date":"2026-07-23T18:15:01","date_gmt":"2026-07-23T09:15:01","guid":{"rendered":"https:\/\/jarta.org\/?p=2117"},"modified":"2026-07-24T10:56:12","modified_gmt":"2026-07-24T01:56:12","slug":"new-home-page","status":"publish","type":"post","link":"https:\/\/jarta.org\/en\/new-home-page\/","title":{"rendered":"Announcement: The Official JARTA Website Has Been Fully Renewed!"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Thank you for your continued support of the Japan Alliance of Responsible Travel Agencies (JARTA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are thrilled to announce that our<strong>official website has been fully renewed<\/strong>to make JARTA's initiatives easier to view and understand!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this renewal, we have made various updates so that specialized concepts of sustainable tourism feel more accessible to everyone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Highlights of the Renewal<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. Enhanced Visuals with Illustrations and Photos<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To dispel the image that \"sustainable tourism and international certifications are a bit difficult,\" we have incorporated plenty of illustrations and photos throughout our articles. The design has been revamped so that anyone, from the general public to professionals, can enjoy a visually engaging and intuitive experience.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/jarta.org\/wp-content\/uploads\/2026\/07\/Image-47.png\" alt=\"\" class=\"wp-image-2007\" style=\"aspect-ratio:1.4992616153584006;width:329px;height:auto\" srcset=\"https:\/\/jarta.org\/wp-content\/uploads\/2026\/07\/Image-47.png 1024w, https:\/\/jarta.org\/wp-content\/uploads\/2026\/07\/Image-47-300x200.png 300w, https:\/\/jarta.org\/wp-content\/uploads\/2026\/07\/Image-47-768x512.png 768w, https:\/\/jarta.org\/wp-content\/uploads\/2026\/07\/Image-47-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">We use a Corporate Memphis style with illustration colors matched to certification standards.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">2. Introducing JARTA's New Vision and Philosophy (Statement)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We have published a new statement clearly outlining the future we aim for and our raison d'\u00eatre. It highlights the passion behind JARTA's activities, ensuring tourism is not just \"consumption,\" but a form of \"community stewardship\" that protects local treasures and passes them down to the next generation.<\/p>\n\n\n<div class=\"swell-block-postLink\">\t\t\t<div class=\"p-blogCard -internal\" data-type=\"type1\" data-onclick=\"clickLink\">\n\t\t\t\t<div class=\"p-blogCard__inner\">\n\t\t\t\t\t<span class=\"p-blogCard__caption\">\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/span>\n\t\t\t\t\t<div class=\"p-blogCard__thumb c-postThumb\"><figure class=\"c-postThumb__figure\"><img decoding=\"async\" src=\"https:\/\/jarta.org\/wp-content\/uploads\/2026\/06\/Image-26.png\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/jarta.org\/en\/jarta\/\" target=\"_blank\" rel=\"noopener noreferrer\">About Us\/Corporate Information<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">\u4e00\u822c\u793e\u56e3\u6cd5\u4ebaJARTA\u306b\u3064\u3044\u3066\/ \u79c1\u305f\u3061\u306e\u58f0\u660e \u89b3\u5149\u306b\u6d88\u8cbb\u3055\u308c\u306a\u3044\u300c\u5730\u57df\u307e\u3082\u308a\u300d\u3092\u3001\u3044\u307e\u3002 \u300c\u6620\u3048\u300d\u3068\u3044\u3046\u5b89\u6613\u306a\u6d88\u8cbb\u306e\u88cf\u3067\u3001\u5d29\u58ca\u3057\u3066\u3044\u304f\u5730\u57df\u306eDNA\u3002\u3000 \u8a2a\u65e5\u5ba2\u306e\u6025\u5897\u3084SN&#8230;<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n<h4 class=\"wp-block-heading\">3. Newly Established \"JARTA Programs\" Page<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We have created a dedicated program list page covering the diverse initiatives undertaken by JARTA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the core of these efforts is the tourism management approach focusing on \"Points, Lines, and Areas\":<sup><\/sup><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Points (Businesses):<\/strong> Raising awareness and integrating everyone involved in tourism, such as accommodations, dining, and experiences.<\/li>\n\n\n\n<li><strong>Lines (Travel Agencies):<\/strong> Building processes that properly connect valuable, scattered \"points\" into a travel story (itinerary).<\/li>\n\n\n\n<li><strong>Areas (Regions &amp; Governments):<\/strong> Establishing strong governance where the entire region manages tourism collaboratively rather than leaving it to a select few.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We also provide easy-to-understand explanations of the \"<strong>\"importance of education\" and activities fostering \"touristship\"<\/strong>that support these pillars.<\/p>\n\n\n<div class=\"swell-block-postLink\">\t\t\t<div class=\"p-blogCard -internal\" data-type=\"type1\" data-onclick=\"clickLink\">\n\t\t\t\t<div class=\"p-blogCard__inner\">\n\t\t\t\t\t<span class=\"p-blogCard__caption\">\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/span>\n\t\t\t\t\t<div class=\"p-blogCard__thumb c-postThumb\"><figure class=\"c-postThumb__figure\"><img decoding=\"async\" src=\"https:\/\/jarta.org\/wp-content\/uploads\/2026\/07\/Image-45.png\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/jarta.org\/en\/jarta-programs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Our Programs<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">JARTA\u306e\u56fd\u969b\u8a8d\u8a3c\u30b9\u30ad\u30fc\u30e0 \u70b9\u3001\u7dda\u3001\u9762\u306e\u53d6\u308a\u7d44\u307f\u304c\u4e00\u4f53\u3068\u306a\u308b\u3068\u304d\u3001\u4e16\u754c\u304c\u8a8d\u3081\u308b\u6301\u7d9a\u53ef\u80fd\u306a\u89b3\u5149\u5730\u57df\u304c\u751f\u307e\u308c\u308b\u3002 \u6301\u7d9a\u53ef\u80fd\u306a\u5f62\u3067\u89b3\u5149\u3092\u767a\u5c55\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u5730\u57df\u5168\u4f53\u3067\u306e\u30de&#8230;<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n<h4 class=\"wp-block-heading\">4. Unified Explanation Pages for Each Certification Scheme<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We have reorganized explanations for world-standard international certification schemes such as Green Key, Blue Flag, and Travelife into unified, easy-to-understand pages designed for the general public to grasp smoothly.<br><\/p>\n\n\n\n<ul class=\"swell-block-linkList is-style-button\">\n<li class=\"swell-block-linkList__item\"><a class=\"swell-block-linkList__link\" href=\"https:\/\/jarta.org\/en\/greenkey\/\" target=\"_blank\" rel=\"noopener noreferrer\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"swl-svg-arrowCircleRight swell-block-linkList__icon -left\" width=\"1em\" height=\"1em\" viewbox=\"0 0 48 48\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M24 45C12.4 45 3 35.6 3 24S12.4 3 24 3s21 9.4 21 21-9.4 21-21 21zm0-39C14.1 6 6 14.1 6 24s8.1 18 18 18 18-8.1 18-18S33.9 6 24 6z\" \/><path d=\"m34.3 22.9-8.8-8.8c-.6-.6-1.5-.6-2.1 0s-.6 1.5 0 2.1l6.3 6.3H14.8c-.8 0-1.5.7-1.5 1.5s.7 1.5 1.5 1.5h14.8l-6.3 6.3c-.6.6-.6 1.5 0 2.1s1.5.6 2.1 0l8.8-8.8c.7-.6.7-1.6.1-2.2z\" \/><\/svg><span class=\"swell-block-linkList__text\">Green Key<\/span><\/a><\/li>\n\n\n\n<li class=\"swell-block-linkList__item\"><a class=\"swell-block-linkList__link\" href=\"https:\/\/jarta.org\/en\/blueflag\/\" target=\"_blank\" rel=\"noopener noreferrer\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"swl-svg-arrowCircleRight swell-block-linkList__icon -left\" width=\"1em\" height=\"1em\" viewbox=\"0 0 48 48\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M24 45C12.4 45 3 35.6 3 24S12.4 3 24 3s21 9.4 21 21-9.4 21-21 21zm0-39C14.1 6 6 14.1 6 24s8.1 18 18 18 18-8.1 18-18S33.9 6 24 6z\" \/><path d=\"m34.3 22.9-8.8-8.8c-.6-.6-1.5-.6-2.1 0s-.6 1.5 0 2.1l6.3 6.3H14.8c-.8 0-1.5.7-1.5 1.5s.7 1.5 1.5 1.5h14.8l-6.3 6.3c-.6.6-.6 1.5 0 2.1s1.5.6 2.1 0l8.8-8.8c.7-.6.7-1.6.1-2.2z\" \/><\/svg><span class=\"swell-block-linkList__text\">Blue Flag<\/span><\/a><\/li>\n\n\n\n<li class=\"swell-block-linkList__item\"><a class=\"swell-block-linkList__link\" href=\"https:\/\/jarta.org\/en\/travelife\/\" target=\"_blank\" rel=\"noopener noreferrer\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"swl-svg-arrowCircleRight swell-block-linkList__icon -left\" width=\"1em\" height=\"1em\" viewbox=\"0 0 48 48\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M24 45C12.4 45 3 35.6 3 24S12.4 3 24 3s21 9.4 21 21-9.4 21-21 21zm0-39C14.1 6 6 14.1 6 24s8.1 18 18 18 18-8.1 18-18S33.9 6 24 6z\" \/><path d=\"m34.3 22.9-8.8-8.8c-.6-.6-1.5-.6-2.1 0s-.6 1.5 0 2.1l6.3 6.3H14.8c-.8 0-1.5.7-1.5 1.5s.7 1.5 1.5 1.5h14.8l-6.3 6.3c-.6.6-.6 1.5 0 2.1s1.5.6 2.1 0l8.8-8.8c.7-.6.7-1.6.1-2.2z\" \/><\/svg><span class=\"swell-block-linkList__text\">Travelife<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At a time when the environment surrounding tourism is facing a major turning point, JARTA continues to spread the message about the importance of sustainable tourism destination management and \"community stewardship.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hope our newly redesigned website deepens your understanding of our activities and sustainable tourism. Please take a look around the new site!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u3044\u3064\u3082\u4e00\u822c\u793e\u56e3\u6cd5\u4ebaJARTA\u306e\u6d3b\u52d5\u306b\u3054\u652f\u63f4\u30fb\u3054\u5354\u529b\u3092\u3044\u305f\u3060\u304d\u3001\u8aa0\u306b\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002 \u3053\u306e\u5ea6\u3001\u7686\u69d8\u306b\u3088\u308a\u898b [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":"","vk-ltc-link":"","vk-ltc-target":""},"categories":[1,18],"tags":[],"class_list":["post-2117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-news"],"_links":{"self":[{"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/posts\/2117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/comments?post=2117"}],"version-history":[{"count":2,"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/posts\/2117\/revisions"}],"predecessor-version":[{"id":2119,"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/posts\/2117\/revisions\/2119"}],"wp:attachment":[{"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/media?parent=2117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/categories?post=2117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jarta.org\/en\/wp-json\/wp\/v2\/tags?post=2117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}